A Description of What is Creative Design in 2017
We live today in a digital world, both personal and especially business, and thus the website of a company has to be created in such a way that it truly represents what a company would like to tell the world. A website is considered the welcome mat of a company and a means to introduce what the company has to offer to the world. Therefore, a website is not only user friendly, although this is a very important feature, but that it should have a design that will trigger interest in the digital world. In today’s competitive digital world, make sure that your website would come across as highly competent and professional, with seeming graphics, speed of service and usability, thus literally attracting potential customers who would be interested enough to linger in your site. A website with lifeless list menus and full of static words are not anymore interesting, instead, a company should have a creatively designed website that can increase traffic and in the end give the company profits.
Part of having a creative web design is one that can capture the brand’s personality, and this can be done by professionals who have the technical ability to design and plan for such a site like those IT services company. It is therefore easy to say that tech designers are today’s modern age artists.
It can also be noted that minimalism is the modern strategy in marketing. In web designing today, being minimal would be an incorporation of colours and bolder headlines and simple universal icons.
The end goal in having a minimalist approach is to be able to communicate well with potential clients. Usually when we mention the word design, there is an image that goes with it. In 2017 however, design is not merely static but incorporated with video that opened a new dynamism.
There is also now an activity of long scrolling that follows the dynamics of video that more and more are being followed in many websites. Navigation is being reinvented by designers so as to make users engage in the site with more accessible information. In order to give an increase in parallax, a 3D effect is being added to the design.
Being subtle in expression has not gone when it comes to artistry, but instead, what is rising in popularity is illustration in the face of big and bold graphics and photography. This is because of the fact that illustration is a visual language that can speak and present itself firmly without being vulgar, a quality that many companies would prefer.